HEALTHCARE PROFESSIONALS’ EXPERIENCES OF VIRTUAL CONGRESS.
Has COVID-19 forced a new digital era in medical education? What HCPs really think about virtual scientific congresses.
As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the ‘new normal’, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist, Ashfield Meetings & Events (part of UDG Healthcare PLC) have combined their respective resources and areas of expertise to conduct an initial online survey of 300+ healthcare professionals (HCPs) from 6 countries (US and EU) to help understand what component parts of a congress have made the positive and enduring transition to virtual.
As the first of two surveys – the second one being planned for late 2020 – this short, yet detailed summary of the HCPs’ insights will help medical societies, PCOs and industry consider how to shape virtual congresses to offer rich, impactful experiences that complement the live, face-to-face events of the future.
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