Healthcare professionals’ experiences of virtual congress.
A follow-up study of global HCP insights surrounding their virtual congress preferences.
In September 2020, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare specialist, Ashfield Event Experiences (formerly Ashfield Meetings & Events) conducted and published the first findings of a two part study sharing insights from over 300 global healthcare professionals (HCPs) detailing their experiences of virtual scientific congress.
The second phase of this research took place in December 2020 and its purpose has been to consolidate opinion and draw more conclusions on the high-value elements of virtual congress, as determined by HCPs.
This clear, detailed summary of both sets of responders will help medical societies, PCOs and industry shape congresses of the future as it identifies the most effective methods to interact, engage and educate an HCP online audience.
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