[White paper]


Does your congress experience add value to attendees?

Recognising a range of differing congress strategies adopted by healthcare companies, we set out to gain an understanding of the decisions HCPs make concerning attendance, what the future of congresses might be, and how healthcare companies should continue to engage in this space.

Download ‘The Science of Healthcare Congresses' below

Take your congress strategy and attendee experience to the next level

In this white paper, learn from a group of global HCPs who regularly attend congresses to determine:

  • What physicians’ perceptions are of the role Industry plays in their congress attendance and medical education journey

  • Whether physicians are finding value from the exhibit hall and stand experience, and how Industry can maximise this engagement and education opportunity

  • How physicians choose which healthcare companies to be sponsored by - does quality of offer really play a large part in the decision-making process?
  • How the onsite experience between Industry and physicians can be improved

Based on our study of over 200 global healthcare professionals who participate in national and international congresses, this free white paper provides context as to the decision-making process physicians make, and valuable insights as to how the congress experience might need to evolve in order to accommodate a greater number of healthcare professionals.

Don't miss out, download the report today. 

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